Wednesday, June 19, 2019

"Illusion" Immersive Interactive Cinematic Art Installation, Flutter Experience, LA - June to November 2019

What is real? What is imaginary? Is the distinction just in our mind?
“Illusion” is an immersive interactive installation about the art of seeing and experiencing, that offers the chance to step into an illusion of infinite space.

Illusion - An Immersive Interactive Cinematic Art Installation created by Laia Cabrera and Isabelle Duverger
Interactivity by Aniol Saurina Masó | Music and Sound design by Nana Simopoulos with Mary Ann McSweeney
Flutter Experience, 217 S La Brea, Los Angeles, CA - June 1 to November 1, 2019

The piece departs from the notion of “visual illusions”, a powerful means by which to challenge our mind and the inner and subjective approach to time and space. Through projection mapping, mirrors, augmented reality, interactivity, video art, music and animation, we invite our audience to experience a sensorial journey onto magical realms and thought-provoking realities. “Illusion” is a mirage, a playful art installation that blurs the line between true and false, merging the physical and digital worlds.

In “Illusion”, we are creating a sense of proximity with elements we are used to be surrounded by, contrasting with how differently we relate to them. We are awakening the senses as the audience plays with fire, water, energy, switching viewpoint from being inside to being above, transitioning to breaking walls (symbolically and literally), opening doors to unexpected landscapes, from the universe to the infinitesimal and interacting at all time with them. "Illusion" is an experiential art installation where mirrors also play the role of breaking the rules of gravity.

In this infinity mirrored room, one can travel from an animated urban landscape, breaking walls to unleash the beauty and power of nature, sea waves, forest and fireflies, a peaceful escape room to aerial views of the Mediterranean coast, paint and ink creating abstract forms that evoke the connection between micro and macro, neons that react to your movements creating shapes, and words that remind us about the meaning of illusion, a mirage but also a trill and hope.

More info:

"Outer and Inner space in Illusion. Don't miss such amazing artists as Laia Cabrera, Isabelle Duverger & Aniol Saurina Maso in Illusion..." - Ivan Mena Tinoco, film director and producer

"Digital media duo Laia Cabrera and Isabelle Duverger offer Illusion, a space flooded with projections and mapping systems, carving shadows in bubbly or fire patterns that move in sync with the viewer. “We think it’s important to bring storytelling to the art world and make it more attractive and try to have a journey,” says Cabrera who, with Duverger, was behind similar interactive projections at New York’s Armory Week as well as a 72 foot long installation on the windows of the Port Authority Bus Terminal in Times Square last fall." - Jordan Riefe, Art & Object, June 10, 2019

"Completely in awe by the smart and sensitive interactive piece that they have created, where beauty and high end technology meet to offer a live interactive inspiring joyful experience. If you are in LA, you really have to come and experience this piece along with the other art installations at the impressive Flutter Experience Space meticulously curated by Christopher Dowson and Karen Robinovitz." - Nacho Arimany, musician and performer

"L’interaction et l’immersivité au service de l’illusion d’optique. On pourrait résumer ainsi Illusion, l’installation conçue par Laia Cabrera et Isabelle Duverger, cinéastes et artistes plasticiennes. Combinant différentes techniques (mapping, miroir, réalité augmentée, vidéo, musique, animation), leur dispositif est une expérience limite, entre voyage sensoriel et labyrinthe numérique, où le public est invité à se perdre et à jouer « activement » dans un maelstrom de formes, de couleurs et de sons." - Laurent Diouf, MCD Magazine des Cultures Digitales, June 5, 2019

"Dear LA friends, if you wanna check out something really cool that will be there for the next 6 months, I highly suggest checking out "Illusion" an immersive cinematic art installation by award winning filmmakers and visual artists Laia Cabrera and Isabelle Duverger" - Cheryl Guerriero, writer

Opening June 1st on South La Brea, Los Angeles, FLUTTER is an innovative, immersive art experience, designed for anyone in search of being in an environment that evokes pure happiness and joy. FLUTTER is the first of its kind; a sensory journey spanning multiple mediums, where visitors are able to touch and experience the art which includes Virtual Reality, projection mapping, climbable furniture as well as a giant sphinx, day-glow lighting and architectural structures.
FLUTTER is a ticketed exhibition suitable for visitors of all ages, FLUTTER’s mission is to bring contemporary fine art into everyday life in a way that is interactive, encouraging community and creativity. The inaugural installation includes artists: digital media duo Laia Cabrera and Isabelle Duverger (in collaboration with Aniol Saurina Masó), Katie Stout, Jacolby Satterwhite, Jillian Mayer, Saya Woolfalk, Leah Guadagnoli, Cyril Lancelin of Town & Concrete, Liz Collins, Elise Peterson, Candy Chang, Guillermo Santoma as well as Job Piston in collaboration with the award-winning architecture studio, Charlap Hyman and Herrero along with NAR.
Billed as a “sensory journey” open to visitors of all ages, the inaugural edition is themed “the play-date.” Karen Robinovitz, the chief curator of “Flutter,” who’s a board member of the Bronx Museum of the Arts and the Brooklyn Museum in New York, said in a statement, “Everything in the world can be so heavy and serious that our focus was reprieve, fun, and playfulness.” Chris Dowson, the founder of the exhibition, added, “Flutter’s purpose is to bring fine art to everyone. We invite you to participate, experience, interact, and share, in a fun, welcoming environment. We want to promote and encourage enjoyment and connection to others through community and will be announcing several education programs throughout the year.”

Get tickets here:

Saturday, December 22, 2018

"The Now" in the Press, October 2018 to February 2019

"THE NOW" at Coolture Impact has been featured on television in Fox 5 and NY1 as well as on the Art press (Untapped Cities, Thought Gallery, Art Zealous) and Technology press (Digital AV magazine, Illumni) in American (News Time, City Guide New York, CT Post, MetroSource, Stamford Advocate, Greenwich Time, Hamptons Arts Hub) and Spanish and Latin American Press (Agencia EFE, Caraota Digital, Contacto Hoy, Que Pintamos En El Mundo, Opi97, Impacto Latino...), the newsletters of the Cultural Services of the Spanish Embassy in the USA and the Ramon Llull Insitute for the promotion of Catalan Culture, as a case-study from Leyard, and was included as a workshop on "Engaging Audiences with Immersive Experiences" at the Business, Design & Technology Conference on December 6, 2018 at the Centre for Social Innovation...

The Now at Port Authority Bus Terminal - Outdoor on the South West Corner of 42nd Street with 8th Avenue, New York, NY October 25, 2018 to February 7, 2019 (Running 24/7)

THE NOW - COOLTURE IMPACT on NY1 Noticias, December 18, 2018

THE NOW - COOLTURE IMPACT on FOX5 Good Morning New York, October 25, 2018


DIGITAL AV MAGAZINE: "Coolture Impact: el videoarte interactivo llega a Times Square con la tecnología Led de Leyard
Los miles de visitantes que visitan este dinámico espacio de Nueva York forman ahora parte activa de las historias que se muestran en esta instalación Led interactiva.
Esta docena de ventanas digitales, de 2 metros de altura, muestran imágenes de Laia Cabrera & Co, formada por la cineasta española Laia Cabrera y la animadora francesa Isabelle Duverger.
La primera instalación interactiva en el videowall de Coolture Impact ha sido The Now, de Laia Cabrera & Co, que ofrece un viaje a mundos mágicos, espacios ocultos y entornos participativos con historias animadas, en las que las personas pueden involucrarse con sus movimientos, haciendo avanzar las narraciones a través de la interacción."

UNTAPPED CITIES: "58 NYC Outdoor (and Indoor) Art Installations Not to Miss in November 2018" by Michelle Young 11/01/2018
#5. Port Authority Bus Terminal Video Installation On 42nd Street, off 8th Avenue on the exterior facade of the Port Authority Bus Terminal is an ambitious 2,000 square foot gesture-responsive video installation called “The Now” will be up until November 24th on the Coolture Impact Platform. The work is by artists Laia Cabrera and Isabelle Duverger in collaboration with interactivity designers NoirFlux and Karan Parik. According to the artists, the work "explores transitory spaces and unseen parallel realities. A time travel cinematic voyage to visually striking places, live painting, animated characters and evolving narratives, as you walk, move and point to the different storylines.”

QUE PINTAMOS EN EL MUNDO: "NEW YORK. Laia Cabrera & Isabelle Duverger “The Now”"
Coolture Impact is the largest interactive public art platform that intertwines reality and fantasy on the windows of the Port Authority Bus Terminal in Times Square.
The Now, the first featured art presentation at Coolture Impact, offers a journey into magical worlds, opening doors to hidden places and participatory environments. The Now explores transitory spaces and unseen parallel realities, in a cinematic voyage to visually striking realms, live painting, and animated characters with evolving narratives. Visitors are invited to walk, move and unravel the different storylines.
The Now was created by Laia Cabrera & Co (filmmakers and video artists Laia Cabrera and Isabelle Duverger) through video art, animation, video mapping and interactivity. Interactivity is provided by designers Lorne Covington and Bill Saiff (NoirFlux) and immersive experience developer Karan Parikh."

HAMPTONS ART HUB: "Holiday-Themed Video Installation at Port Authority Offers a Sprawling Interactive Experience"
"In their current work, The Now - Holiday Special offers visitors the chance to journey into magical worlds, intertwining reality and fantasy, by opening doors to hidden places and participatory environments, all with a holiday Twist."

at the Business, Design & Technology Conference on Sustainable Cities: Creating the Cities of Tomorrow, December 6, 2018 at the Centre for Social Innovation, New York, NY. 

Friday, December 14, 2018

Projections for "Jersey City Nucracker" at Nimbus Dance Works, December 2018

Jersey City Nucracker at Nimbus Dance Works, December 11-22, 2018

"Nimbus Dance Works announces the ninth year of the company's annual holiday tradition: Jersey City Nutcracker. Jersey City Nutcracker tells the story of two children's urban holiday adventure leading them through fantasy, adversity and celebration and teaching them lessons about friendship and community along the way. Choreographed and directed by Nimbus Artistic Director Samuel Pott, this adaption of Tchaikovsky's holiday classic is performed by a stand-out cast of professional dancers from Nimbus Dance Works joined by youth and adults from the community as they portray familiar characters such as the Sugar Plum Fairy, the Rat King, and Drosselmeyer - all with a Jersey City twist! Amidst colorful sets, costumes, a brightly adorned tree, youth and adults alike are touched by this tale of Christmas spirit. This year’s performances feature an exciting new component: video mapping and projection design by award-winning video artists Laia Cabrera & Isabelle Duverger."

Tickets available online

With: Justin Perez, Hannah Weeks, Brandy White, Victoria Santaguida, Giacomo Bavutti, LeighAnn Curd, Wilson Mayo, Shayla Hutton, Mika Greene, Jameliah MookMook Cunningham, Lauren Stucko, Eury German, Mark Anthony Rizo, Stephanie Beauchamp and Samuel Pott

Goldman Sachs is the Lead Sponsor of Jersey City Nutcracker 2018

Pictures by Isabelle Duverger

Thursday, December 13, 2018

December 6, 2018: Workshop: "Engaging Audiences with Immersive Experiences" at the Centre for Social Innovation, NYC

As Part of the conference "Business, Design & Technology Conference - Sustainable Cities: Creating the Cities of Tomorrow" organized by SMPLCT LAB.

Workshop: "Engaging Audiences with Immersive Experiences"
A conversation among Ana Calvo De Luis (Founder of COOLTURE IMPACT), Laia Cabrera and Isabelle Duverger (Featured Artists), Bill Saiff from NOIRFLUX and Karan Parikh (Interactivity)

CASE STUDY: COOLTURE IMPACT, an interactive video wall installation engineered with motion-responsive technology and designed for engagement of large audiences through artistic content and social impact. Produced by non-profit Cultural Semiotic Alliance with the aim of bringing some positive light to the emblematic 42nd street, it is a responsive art facility opening with "THE NOW" by Laia Cabrera and Isabelle Duverger, with interactivity designed by NoirFlux and Karan Parikh.
The driving force behind the project is Coolture, a firm specializing in cultural and branding events in emblematic spaces, both public and private.

The conference is a rich, immersive, thought-provoking experience dedicated to exploring the essential role that entrepreneurship, design & technology play in social and economic development of our society and in creating innovative change.
​At Business, Design & Technology Conference, you’ll learn, connect, grow and promote social impact at the same time. You’ll mingle with thought leaders, industry pioneers, and your peers from across the country. The conference will take place over five energizing hours filled with dynamic keynotes, panelists, and networking opportunities. And, you’ll depart knowing that you have also contributed to entrepreneurship ecosystem in NYC.

December 6, 2018 at Centre for Social Innovation


Tuesday, November 13, 2018

“The Now”, the largest video interactive public art installation, now in Times Square

The Now, created by talented filmmakers and video artists Laia Cabrera and Isabelle Duverger through videoart, animation, video mapping and interactivity, with interactivity by NoirFlux and Karan Parikh, is the first featured art presentation at Coolture Impact and the largest interactive public art installation (72 feet long - 22m.) on the windows of the Port Authority Bus Terminal in Times Square.
The now offers a journey into magical worlds, intertwining reality and fantasy, opening doors to hidden places and participatory environments. The Now explores transitory spaces and unseen parallel realities, in a cinematic voyage to visually striking realms, live painting, and animated characters with evolving narratives. Visitors are invited to walk, move and unravel the different storylines.

Artist Statement:
"In this peculiar place of transit, where people come and go in a rush, we wanted to create a piece that would allow them to stop, explore and travel to different magical, poetic and imaginary places, and while interacting with the piece, allow the audience to interact with each other, be in the present.
As a result, we tried to allow new technology to be as accessible as possible. This installation is unique and was created specifically with a combination of complex technologies, but with the desire of making it as seamless and approachable to anyone who interacts with it.
As we created the piece, we thought of where it was presented, and of course, being a transportation hub, we though of transporting people to imaginary world, opening doors of a Subway, an Electric Bus and a 1920’s train who wouldn't breath out smoke but butterflies, our personal winks to Climate Change and our concern about it.
We hope you will find the time to see it, it is intended as to be as immersive and imaginative as possible, surrounded by all the flat screens of Times Square, and an attempt to contribute with public art in a over-saturated place of advertising." — Isabelle Duverger

More infos:
October 25, 2018 to February 7, 2019 (24/7)
At Coolture Impact - Port Authority Bus Terminal

South West Corner of 42nd Street with 8th Avenue, New York, NY

Visual design and art installation created by awarded creative team LAIA CABRERA & Co., co-founded by Spanish filmmaker and video artist Laia Cabrera and French animator and projection mapping artist Isabelle Duverger. Searching for new ways of using the space and visual imaginary as a tool for narrative storytelling and audience connection, driven by both scenographic and dramaturgical aspect and creating immersive content experiences in contemporary artwork.
@laiacabreraco @isabelleduverger