Saturday, December 22, 2018

"The Now" in the Press, October 2018 to February 2019



"THE NOW" at Coolture Impact has been featured on television in Fox 5 and NY1 as well as on the Art press (Untapped Cities, Thought Gallery, Art Zealous) and Technology press (Digital AV magazine, Illumni) in American (News Time, City Guide New York, CT Post, MetroSource, Stamford Advocate, Greenwich Time, Hamptons Arts Hub) and Spanish and Latin American Press (Agencia EFE, Caraota Digital, Contacto Hoy, Que Pintamos En El Mundo, Opi97, Impacto Latino...), the newsletters of the Cultural Services of the Spanish Embassy in the USA and the Ramon Llull Insitute for the promotion of Catalan Culture, as a case-study from Leyard, and was included as a workshop on "Engaging Audiences with Immersive Experiences" at the Business, Design & Technology Conference on December 6, 2018 at the Centre for Social Innovation...

The Now at Port Authority Bus Terminal - Outdoor on the South West Corner of 42nd Street with 8th Avenue, New York, NY October 25, 2018 to February 7, 2019 (Running 24/7)


THE NOW - COOLTURE IMPACT on NY1 Noticias, December 18, 2018


THE NOW - COOLTURE IMPACT on FOX5 Good Morning New York, October 25, 2018

READ CASE STUDY FROM LEYARD



DIGITAL AV MAGAZINE: "Coolture Impact: el videoarte interactivo llega a Times Square con la tecnología Led de Leyard
Los miles de visitantes que visitan este dinámico espacio de Nueva York forman ahora parte activa de las historias que se muestran en esta instalación Led interactiva.
Esta docena de ventanas digitales, de 2 metros de altura, muestran imágenes de Laia Cabrera & Co, formada por la cineasta española Laia Cabrera y la animadora francesa Isabelle Duverger.
La primera instalación interactiva en el videowall de Coolture Impact ha sido The Now, de Laia Cabrera & Co, que ofrece un viaje a mundos mágicos, espacios ocultos y entornos participativos con historias animadas, en las que las personas pueden involucrarse con sus movimientos, haciendo avanzar las narraciones a través de la interacción."

UNTAPPED CITIES: "58 NYC Outdoor (and Indoor) Art Installations Not to Miss in November 2018" by Michelle Young 11/01/2018
#5. Port Authority Bus Terminal Video Installation On 42nd Street, off 8th Avenue on the exterior facade of the Port Authority Bus Terminal is an ambitious 2,000 square foot gesture-responsive video installation called “The Now” will be up until November 24th on the Coolture Impact Platform. The work is by artists Laia Cabrera and Isabelle Duverger in collaboration with interactivity designers NoirFlux and Karan Parik. According to the artists, the work "explores transitory spaces and unseen parallel realities. A time travel cinematic voyage to visually striking places, live painting, animated characters and evolving narratives, as you walk, move and point to the different storylines.”



QUE PINTAMOS EN EL MUNDO: "NEW YORK. Laia Cabrera & Isabelle Duverger “The Now”"
Coolture Impact is the largest interactive public art platform that intertwines reality and fantasy on the windows of the Port Authority Bus Terminal in Times Square.
The Now, the first featured art presentation at Coolture Impact, offers a journey into magical worlds, opening doors to hidden places and participatory environments. The Now explores transitory spaces and unseen parallel realities, in a cinematic voyage to visually striking realms, live painting, and animated characters with evolving narratives. Visitors are invited to walk, move and unravel the different storylines.
The Now was created by Laia Cabrera & Co (filmmakers and video artists Laia Cabrera and Isabelle Duverger) through video art, animation, video mapping and interactivity. Interactivity is provided by designers Lorne Covington and Bill Saiff (NoirFlux) and immersive experience developer Karan Parikh."

HAMPTONS ART HUB: "Holiday-Themed Video Installation at Port Authority Offers a Sprawling Interactive Experience"
"In their current work, The Now - Holiday Special offers visitors the chance to journey into magical worlds, intertwining reality and fantasy, by opening doors to hidden places and participatory environments, all with a holiday Twist."

WORKSHOP "ENGAGING AUDIENCES WITH IMMERSIVE EXPERIENCES"
at the Business, Design & Technology Conference on Sustainable Cities: Creating the Cities of Tomorrow, December 6, 2018 at the Centre for Social Innovation, New York, NY. 


Friday, December 14, 2018

Projections for "Jersey City Nucracker" at Nimbus Dance Works, December 2018

Jersey City Nucracker at Nimbus Dance Works, December 11-22, 2018

"Nimbus Dance Works announces the ninth year of the company's annual holiday tradition: Jersey City Nutcracker. Jersey City Nutcracker tells the story of two children's urban holiday adventure leading them through fantasy, adversity and celebration and teaching them lessons about friendship and community along the way. Choreographed and directed by Nimbus Artistic Director Samuel Pott, this adaption of Tchaikovsky's holiday classic is performed by a stand-out cast of professional dancers from Nimbus Dance Works joined by youth and adults from the community as they portray familiar characters such as the Sugar Plum Fairy, the Rat King, and Drosselmeyer - all with a Jersey City twist! Amidst colorful sets, costumes, a brightly adorned tree, youth and adults alike are touched by this tale of Christmas spirit. This year’s performances feature an exciting new component: video mapping and projection design by award-winning video artists Laia Cabrera & Isabelle Duverger."

Tickets available online

With: Justin Perez, Hannah Weeks, Brandy White, Victoria Santaguida, Giacomo Bavutti, LeighAnn Curd, Wilson Mayo, Shayla Hutton, Mika Greene, Jameliah MookMook Cunningham, Lauren Stucko, Eury German, Mark Anthony Rizo, Stephanie Beauchamp and Samuel Pott

Goldman Sachs is the Lead Sponsor of Jersey City Nutcracker 2018










Pictures by Isabelle Duverger

Thursday, December 13, 2018

December 6, 2018: Workshop: "Engaging Audiences with Immersive Experiences" at the Centre for Social Innovation, NYC

As Part of the conference "Business, Design & Technology Conference - Sustainable Cities: Creating the Cities of Tomorrow" organized by SMPLCT LAB.

Workshop: "Engaging Audiences with Immersive Experiences"
A conversation among Ana Calvo De Luis (Founder of COOLTURE IMPACT), Laia Cabrera and Isabelle Duverger (Featured Artists), Bill Saiff from NOIRFLUX and Karan Parikh (Interactivity)

CASE STUDY: COOLTURE IMPACT, an interactive video wall installation engineered with motion-responsive technology and designed for engagement of large audiences through artistic content and social impact. Produced by non-profit Cultural Semiotic Alliance with the aim of bringing some positive light to the emblematic 42nd street, it is a responsive art facility opening with "THE NOW" by Laia Cabrera and Isabelle Duverger, with interactivity designed by NoirFlux and Karan Parikh.
The driving force behind the project is Coolture, a firm specializing in cultural and branding events in emblematic spaces, both public and private.

The conference is a rich, immersive, thought-provoking experience dedicated to exploring the essential role that entrepreneurship, design & technology play in social and economic development of our society and in creating innovative change.
​At Business, Design & Technology Conference, you’ll learn, connect, grow and promote social impact at the same time. You’ll mingle with thought leaders, industry pioneers, and your peers from across the country. The conference will take place over five energizing hours filled with dynamic keynotes, panelists, and networking opportunities. And, you’ll depart knowing that you have also contributed to entrepreneurship ecosystem in NYC.

December 6, 2018 at Centre for Social Innovation
www.bdtconference.com



 

Tuesday, November 13, 2018

“The Now”, the largest video interactive public art installation, now in Times Square


The Now, created by talented filmmakers and video artists Laia Cabrera and Isabelle Duverger through videoart, animation, video mapping and interactivity, with interactivity by NoirFlux and Karan Parikh, is the first featured art presentation at Coolture Impact and the largest interactive public art installation (72 feet long - 22m.) on the windows of the Port Authority Bus Terminal in Times Square.
The now offers a journey into magical worlds, intertwining reality and fantasy, opening doors to hidden places and participatory environments. The Now explores transitory spaces and unseen parallel realities, in a cinematic voyage to visually striking realms, live painting, and animated characters with evolving narratives. Visitors are invited to walk, move and unravel the different storylines.

Artist Statement:
"In this peculiar place of transit, where people come and go in a rush, we wanted to create a piece that would allow them to stop, explore and travel to different magical, poetic and imaginary places, and while interacting with the piece, allow the audience to interact with each other, be in the present.
As a result, we tried to allow new technology to be as accessible as possible. This installation is unique and was created specifically with a combination of complex technologies, but with the desire of making it as seamless and approachable to anyone who interacts with it.
As we created the piece, we thought of where it was presented, and of course, being a transportation hub, we though of transporting people to imaginary world, opening doors of a Subway, an Electric Bus and a 1920’s train who wouldn't breath out smoke but butterflies, our personal winks to Climate Change and our concern about it.
We hope you will find the time to see it, it is intended as to be as immersive and imaginative as possible, surrounded by all the flat screens of Times Square, and an attempt to contribute with public art in a over-saturated place of advertising." — Isabelle Duverger

More infos: laiacabreraco.com/thenow
October 25, 2018 to February 7, 2019 (24/7)
At Coolture Impact - Port Authority Bus Terminal

South West Corner of 42nd Street with 8th Avenue, New York, NY

LAIA CABRERA AND ISABELLE DUVERGER
Visual design and art installation created by awarded creative team LAIA CABRERA & Co., co-founded by Spanish filmmaker and video artist Laia Cabrera and French animator and projection mapping artist Isabelle Duverger. Searching for new ways of using the space and visual imaginary as a tool for narrative storytelling and audience connection, driven by both scenographic and dramaturgical aspect and creating immersive content experiences in contemporary artwork.
@laiacabreraco @isabelleduverger







Thursday, March 15, 2018

Pictures & Press of Self on the Shelf Immersive Interactive Installation


From left to right: Christine Miele (Curator), Laia Cabrera and Isabelle Duverger (Co-creator of the installation), Nicola Carpeggiani (Interactivity Designer)

Buy our artworks at springbreakartfair.com

Watering the Imagination at the Spring Break Art Show
"Several other exhibitions were visually compelling or inventive, or so fully realized that I couldn’t help but spend the necessary time to suss out their meanings. The show Self on the Shelf was one of those technology-driven extravaganzas, when I touched a black dot on a quotidian furnishing in what was designed to look like a bedroom, the whole scene shifted and music and images wafting across the walls made me feel like by touching the button, I had entered a wormhole."
Seph Rodney for Hyperallergic, March 8, 2018



Our 21 Favorite Moments From SPRING/BREAK Art Show
"This year’s theme, “Stranger Comes to Town,” explores tensions of otherness, through concepts of migration, assimilation, and the nature of belonging.
We’ve selected some of our favorite booths, moments and encounters at this year’s show:
Laia Cabrera and Isabelle Duverger, Self on a Shelf"
Kristina Adduci for Art Zealous, March 7, 2018

 



Self on the Shelf. Immersive Video Art Installation / Spring/Break 2018
Self on the Shelf - Stranger Comes to Town - NYC 2018 at Spring/Break Art Show New York 2018 is an immersive art installation that is based on the children's picture book “Elf on the Shelf”. The artists Laia Cabrera and Isabelle Duverger, in collaboration with the interaction designer Nicola Carpeggiani, have created a child's bedroom and brought it to life as it responds to a series of clues and prompts, which are given to visitors as they enter the room.
Vernissage TV, New York, March 6, 2018




Politics, Strangers & Art Not to Miss at Spring/Break 2018 
“Self on The Shelf” by Laia Cabrera and Isabelle Duverger. Curated by Christine Miele. 

"Self on The Shelf was a distinct departure from the installations and room presentations that dominated the fair. Presenting as a child's bedroom, the work was enlivened through the act of finding and pressing a black button to present a series of changing environment that combined a childlike innocence with adult self-examination that didn't scour. In an unexpected twist, the work contained a live projection component so participates could see themselves appear on the walls as part of the art installation. It's all part of the dreamlike environment and secret places that is more nice than not.
Self on The Shelf was dreamed up by a pair of visual artists with skills in projected mapping, film, video, animation and visual art. Experiencing the installation was not nearly as complicated as the list of skills needed to create the fanciful work. The work is inspired by a childhood toy by the curator's son. His "Elf on the Shelf" was a toy that was a stand in for Santa Claus and, as part of his Christmas team, could report back on whether he was naughty or nice to determine the level of gifts delivered on Christmas Eve.
The Self on The Shelf can transform into both sweet dreams or nightmares where elves take over the room or storms envelop the room. Other actions will create the room to transform into a pool, a drawing that unfolds or to place the visitor in the room as way of looking themselves in the mirror.
Overall, the installation was a fun breathe in an art fair with work that could be heavy on the heart or harsh on the eyes."
Pat Rogers for Hamptons Art Hub, March 10, 2018



Spanish filmmaker Laia Cabrera and animator / videomapper Isabelle Duverger co-create an interactive immersive installation for Spring Break Art Show 2018.
"Through immersive interactive projection mapping, video art, illustration and animation, Laia Cabrera and Isabelle Duverger, in collaboration with interaction designer Nicola Carpeggiani, have created a child’s bedroom and bring it to life as it responds to a series of clues or hints, which are given to visitors as they enter the room, turning into a nightmarish dreamscape in honor of the eponymous elf which has become the symbol of children’s intimate acceptance of 21st century surveillance realities.
Extracted from a 2012 journal entry about curator Christine Miele’s son and his relationship with James, his first Elf on the Shelf, the concept of this stranger from the North Pole was born. The dramatic visual effects transforms the room as the viewer explores feelings, emotions and limits between reality and fantasy."
Spain Arts and Culture, March 6, 2018



Christine Miele, Curator
An Immersive Interactive Video Mapping and Sound Art Installation by Laia Cabrera and Isabelle Duverger
Interaction by Nicola Carpeggiani / Experiential Branding by Laura Valenzuela / Product Design Artist Amy Pilkington

















Photo Credit: Sammy Sachs, Laia Cabrera and Isabelle Duverger

Monday, February 26, 2018

Self on the Shelf Immersive Interactive Art Installation for Spring/Break Art Show, March 6-12, 2018



In 'Self On The Shelf', filmmaker and videoartist Laia Cabrera and animator and video mapper Isabellle Duverger will co-create an interactive immersive installation for Spring Break Art Show, as part of the Armory Arts Week, turning a small boy's bedroom into a nightmarish dreamscape in honor of the eponymous elf which has become the symbol of our children's intimate acceptance of 21st century surveillance realities.
Through immersive interactive projection mapping, video art, illustration and animation, Laia Cabrera and Isabelle Duverger, in collaboration with interaction designer Nicola Carpeggiani, will create a child's bedroom and bring it to life as it responds to a series of clues or hints, which will be given to visitors as they enter the room.
Extracted from a 2012 journal entry about Chris' son and his relationship with James, his first Elf on the Shelf, the concept of this stranger from the North Pole was born. The dramatic visual effects will transform the room as the viewer explores feelings, emotions and limits between reality and fantasy.

Christine Miele, Curator
An Immersive Art Installation by Laia Cabrera and Isabelle Duverger
Interaction by Nicola Carpeggiani / Experiential Branding by Laura Valenzuela


Renders by Isabelle Duverger and Laia Cabrera

Self on the Shelf Immersive Interactive Video Mapping Art Installation
Spring/Break Art Show, March 6-12, 2018 

Spring Break Art Show, as part of Armory Arts Week
4 Times Square, New York, NY - March 6-12, 2018 from 11am to 6pm
Guest Passes Here: eventbrite.com/o/springbreak-art-show-12813445625
Artwork on sale here: springbreakartfair.com

This year’s Spring Break Art Show theme is STRANGER COMES TO TOWN, based around the adage ‘There are only two stories: a hero goes on a journey; a stranger comes to town’.