Monday, February 26, 2018

Self on the Shelf Immersive Interactive Art Installation for Spring/Break Art Show, March 6-12, 2018

In 'Self On The Shelf', filmmaker and videoartist Laia Cabrera and animator and video mapper Isabellle Duverger will co-create an interactive immersive installation for Spring Break Art Show, as part of the Armory Arts Week, turning a small boy's bedroom into a nightmarish dreamscape in honor of the eponymous elf which has become the symbol of our children's intimate acceptance of 21st century surveillance realities.
Through immersive interactive projection mapping, video art, illustration and animation, Laia Cabrera and Isabelle Duverger, in collaboration with interaction designer Nicola Carpeggiani, will create a child's bedroom and bring it to life as it responds to a series of clues or hints, which will be given to visitors as they enter the room.
Extracted from a 2012 journal entry about Chris' son and his relationship with James, his first Elf on the Shelf, the concept of this stranger from the North Pole was born. The dramatic visual effects will transform the room as the viewer explores feelings, emotions and limits between reality and fantasy.

Christine Miele, Curator
An Immersive Art Installation by Laia Cabrera and Isabelle Duverger
Interaction by Nicola Carpeggiani / Experiential Branding by Laura Valenzuela

Renders by Isabelle Duverger and Laia Cabrera

Self on the Shelf Immersive Interactive Video Mapping Art Installation
Spring/Break Art Show, March 6-12, 2018 

Spring Break Art Show, as part of Armory Arts Week
4 Times Square, New York, NY - March 6-12, 2018 from 11am to 6pm
Guest Passes Here:
Artwork on sale here:

This year’s Spring Break Art Show theme is STRANGER COMES TO TOWN, based around the adage ‘There are only two stories: a hero goes on a journey; a stranger comes to town’.