"The Now" in the Press, October 2018 to February 2019

"THE NOW" at Coolture Impact has been featured on television in Fox 5 and NY1 as well as on the Art press (Untapped Cities, Thought Gallery, Art Zealous) and Technology press (Digital AV magazine, Illumni) in American (News Time, City Guide New York, CT Post, MetroSource, Stamford Advocate, Greenwich Time, Hamptons Arts Hub) and Spanish and Latin American Press (Agencia EFE, Caraota Digital, Contacto Hoy, Que Pintamos En El Mundo, Opi97, Impacto Latino...), the newsletters of the Cultural Services of the Spanish Embassy in the USA and the Ramon Llull Insitute for the promotion of Catalan Culture, as a case-study from Leyard, and was included as a workshop on "Engaging Audiences with Immersive Experiences" at the Business, Design & Technology Conference on December 6, 2018 at the Centre for Social Innovation...

The Now at Port Authority Bus Terminal - Outdoor on the South West Corner of 42nd Street with 8th Avenue, New York, NY October 25, 2018 to February 7, 2019 (Running 24/7)


THE NOW - COOLTURE IMPACT on NY1 Noticias, December 18, 2018


THE NOW - COOLTURE IMPACT on FOX5 Good Morning New York, October 25, 2018

READ CASE STUDY FROM LEYARD



DIGITAL AV MAGAZINE: "Coolture Impact: el videoarte interactivo llega a Times Square con la tecnología Led de Leyard
Los miles de visitantes que visitan este dinámico espacio de Nueva York forman ahora parte activa de las historias que se muestran en esta instalación Led interactiva.
Esta docena de ventanas digitales, de 2 metros de altura, muestran imágenes de Laia Cabrera & Co, formada por la cineasta española Laia Cabrera y la animadora francesa Isabelle Duverger.
La primera instalación interactiva en el videowall de Coolture Impact ha sido The Now, de Laia Cabrera & Co, que ofrece un viaje a mundos mágicos, espacios ocultos y entornos participativos con historias animadas, en las que las personas pueden involucrarse con sus movimientos, haciendo avanzar las narraciones a través de la interacción."

UNTAPPED CITIES: "58 NYC Outdoor (and Indoor) Art Installations Not to Miss in November 2018" by Michelle Young 11/01/2018
#5. Port Authority Bus Terminal Video Installation On 42nd Street, off 8th Avenue on the exterior facade of the Port Authority Bus Terminal is an ambitious 2,000 square foot gesture-responsive video installation called “The Now” will be up until November 24th on the Coolture Impact Platform. The work is by artists Laia Cabrera and Isabelle Duverger in collaboration with interactivity designers NoirFlux and Karan Parik. According to the artists, the work "explores transitory spaces and unseen parallel realities. A time travel cinematic voyage to visually striking places, live painting, animated characters and evolving narratives, as you walk, move and point to the different storylines.”



QUE PINTAMOS EN EL MUNDO: "NEW YORK. Laia Cabrera & Isabelle Duverger “The Now”"
Coolture Impact is the largest interactive public art platform that intertwines reality and fantasy on the windows of the Port Authority Bus Terminal in Times Square.
The Now, the first featured art presentation at Coolture Impact, offers a journey into magical worlds, opening doors to hidden places and participatory environments. The Now explores transitory spaces and unseen parallel realities, in a cinematic voyage to visually striking realms, live painting, and animated characters with evolving narratives. Visitors are invited to walk, move and unravel the different storylines.
The Now was created by Laia Cabrera & Co (filmmakers and video artists Laia Cabrera and Isabelle Duverger) through video art, animation, video mapping and interactivity. Interactivity is provided by designers Lorne Covington and Bill Saiff (NoirFlux) and immersive experience developer Karan Parikh."

HAMPTONS ART HUB: "Holiday-Themed Video Installation at Port Authority Offers a Sprawling Interactive Experience"
"In their current work, The Now - Holiday Special offers visitors the chance to journey into magical worlds, intertwining reality and fantasy, by opening doors to hidden places and participatory environments, all with a holiday Twist."

WORKSHOP "ENGAGING AUDIENCES WITH IMMERSIVE EXPERIENCES"
at the Business, Design & Technology Conference on Sustainable Cities: Creating the Cities of Tomorrow, December 6, 2018 at the Centre for Social Innovation, New York, NY. 

Projections for "Jersey City Nucracker" at Nimbus Dance Works, December 2018

Jersey City Nucracker at Nimbus Dance Works, December 11-22, 2018

"Nimbus Dance Works announces the ninth year of the company's annual holiday tradition: Jersey City Nutcracker. Jersey City Nutcracker tells the story of two children's urban holiday adventure leading them through fantasy, adversity and celebration and teaching them lessons about friendship and community along the way. Choreographed and directed by Nimbus Artistic Director Samuel Pott, this adaption of Tchaikovsky's holiday classic is performed by a stand-out cast of professional dancers from Nimbus Dance Works joined by youth and adults from the community as they portray familiar characters such as the Sugar Plum Fairy, the Rat King, and Drosselmeyer - all with a Jersey City twist! Amidst colorful sets, costumes, a brightly adorned tree, youth and adults alike are touched by this tale of Christmas spirit. This year’s performances feature an exciting new component: video mapping and projection design by award-winning video artists Laia Cabrera & Isabelle Duverger."

Tickets available online

With: Justin Perez, Hannah Weeks, Brandy White, Victoria Santaguida, Giacomo Bavutti, LeighAnn Curd, Wilson Mayo, Shayla Hutton, Mika Greene, Jameliah MookMook Cunningham, Lauren Stucko, Eury German, Mark Anthony Rizo, Stephanie Beauchamp and Samuel Pott

Goldman Sachs is the Lead Sponsor of Jersey City Nutcracker 2018










Pictures by Isabelle Duverger

December 6, 2018: Workshop: "Engaging Audiences with Immersive Experiences" at the Centre for Social Innovation, NYC

As Part of the conference "Business, Design & Technology Conference - Sustainable Cities: Creating the Cities of Tomorrow" organized by SMPLCT LAB.

Workshop: "Engaging Audiences with Immersive Experiences"
A conversation among Ana Calvo De Luis (Founder of COOLTURE IMPACT), Laia Cabrera and Isabelle Duverger (Featured Artists), Bill Saiff from NOIRFLUX and Karan Parikh (Interactivity)

CASE STUDY: COOLTURE IMPACT, an interactive video wall installation engineered with motion-responsive technology and designed for engagement of large audiences through artistic content and social impact. Produced by non-profit Cultural Semiotic Alliance with the aim of bringing some positive light to the emblematic 42nd street, it is a responsive art facility opening with "THE NOW" by Laia Cabrera and Isabelle Duverger, with interactivity designed by NoirFlux and Karan Parikh.
The driving force behind the project is Coolture, a firm specializing in cultural and branding events in emblematic spaces, both public and private.

The conference is a rich, immersive, thought-provoking experience dedicated to exploring the essential role that entrepreneurship, design & technology play in social and economic development of our society and in creating innovative change.
​At Business, Design & Technology Conference, you’ll learn, connect, grow and promote social impact at the same time. You’ll mingle with thought leaders, industry pioneers, and your peers from across the country. The conference will take place over five energizing hours filled with dynamic keynotes, panelists, and networking opportunities. And, you’ll depart knowing that you have also contributed to entrepreneurship ecosystem in NYC.

December 6, 2018 at Centre for Social Innovation
www.bdtconference.com