Saturday, May 21, 2011

January-March 2011: FIT Video Documentary 2011

Spring 2011 FIT (Fashion Institut of Technology, New York) Denim Project Video
Produced by Laia Cabrera in collaboration with Isabelle Duverger.

This year, the students created four denim brands, named Solista, Calibrate, R.U.D.E., and Heartland this year. They focused on fabric and product development --including fiber, yarn, fabric selection and product fit-- as well as marketing strategy, social media, and presentation development. Eighteen advisors helped with the project, and helped to create industry ready graduates who had a marvelous experience, touching and participating in every point of the supply chain.

The video can be viewed as well at:

Directed and edited by Laia Cabrera
Animation and Still Photography by Isabelle Duverger

Produced by
Fashion Institut of Technology (FIT)
Textile development and marketing department
New York City

Sponsored by
Cotton Incorporated
International Forum for Cotton Promotion (IFCP)

Previous Work for FIT: FIT TDM 2010 Promo Video

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