Thursday, March 15, 2018

Pictures & Press of Self on the Shelf Immersive Interactive Installation

From left to right: Christine Miele (Curator), Laia Cabrera and Isabelle Duverger (Co-creator of the installation), Nicola Carpeggiani (Interactivity Designer)

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Watering the Imagination at the Spring Break Art Show
"Several other exhibitions were visually compelling or inventive, or so fully realized that I couldn’t help but spend the necessary time to suss out their meanings. The show Self on the Shelf was one of those technology-driven extravaganzas, when I touched a black dot on a quotidian furnishing in what was designed to look like a bedroom, the whole scene shifted and music and images wafting across the walls made me feel like by touching the button, I had entered a wormhole."
Seph Rodney for Hyperallergic, March 8, 2018

Our 21 Favorite Moments From SPRING/BREAK Art Show
"This year’s theme, “Stranger Comes to Town,” explores tensions of otherness, through concepts of migration, assimilation, and the nature of belonging.
We’ve selected some of our favorite booths, moments and encounters at this year’s show:
Laia Cabrera and Isabelle Duverger, Self on a Shelf"
Kristina Adduci for Art Zealous, March 7, 2018


Self on the Shelf. Immersive Video Art Installation / Spring/Break 2018
Self on the Shelf - Stranger Comes to Town - NYC 2018 at Spring/Break Art Show New York 2018 is an immersive art installation that is based on the children's picture book “Elf on the Shelf”. The artists Laia Cabrera and Isabelle Duverger, in collaboration with the interaction designer Nicola Carpeggiani, have created a child's bedroom and brought it to life as it responds to a series of clues and prompts, which are given to visitors as they enter the room.
Vernissage TV, New York, March 6, 2018

Politics, Strangers & Art Not to Miss at Spring/Break 2018 
“Self on The Shelf” by Laia Cabrera and Isabelle Duverger. Curated by Christine Miele. 

"Self on The Shelf was a distinct departure from the installations and room presentations that dominated the fair. Presenting as a child's bedroom, the work was enlivened through the act of finding and pressing a black button to present a series of changing environment that combined a childlike innocence with adult self-examination that didn't scour. In an unexpected twist, the work contained a live projection component so participates could see themselves appear on the walls as part of the art installation. It's all part of the dreamlike environment and secret places that is more nice than not.
Self on The Shelf was dreamed up by a pair of visual artists with skills in projected mapping, film, video, animation and visual art. Experiencing the installation was not nearly as complicated as the list of skills needed to create the fanciful work. The work is inspired by a childhood toy by the curator's son. His "Elf on the Shelf" was a toy that was a stand in for Santa Claus and, as part of his Christmas team, could report back on whether he was naughty or nice to determine the level of gifts delivered on Christmas Eve.
The Self on The Shelf can transform into both sweet dreams or nightmares where elves take over the room or storms envelop the room. Other actions will create the room to transform into a pool, a drawing that unfolds or to place the visitor in the room as way of looking themselves in the mirror.
Overall, the installation was a fun breathe in an art fair with work that could be heavy on the heart or harsh on the eyes."
Pat Rogers for Hamptons Art Hub, March 10, 2018

Spanish filmmaker Laia Cabrera and animator / videomapper Isabelle Duverger co-create an interactive immersive installation for Spring Break Art Show 2018.
"Through immersive interactive projection mapping, video art, illustration and animation, Laia Cabrera and Isabelle Duverger, in collaboration with interaction designer Nicola Carpeggiani, have created a child’s bedroom and bring it to life as it responds to a series of clues or hints, which are given to visitors as they enter the room, turning into a nightmarish dreamscape in honor of the eponymous elf which has become the symbol of children’s intimate acceptance of 21st century surveillance realities.
Extracted from a 2012 journal entry about curator Christine Miele’s son and his relationship with James, his first Elf on the Shelf, the concept of this stranger from the North Pole was born. The dramatic visual effects transforms the room as the viewer explores feelings, emotions and limits between reality and fantasy."
Spain Arts and Culture, March 6, 2018

Christine Miele, Curator
An Immersive Interactive Video Mapping and Sound Art Installation by Laia Cabrera and Isabelle Duverger
Interaction by Nicola Carpeggiani / Experiential Branding by Laura Valenzuela / Product Design Artist Amy Pilkington

Photo Credit: Sammy Sachs, Laia Cabrera and Isabelle Duverger