March 2015: Alexandra Mor Short Documentary

Haute Jewelry Designer Alexandra Mor Story & Inspiration

Film Created by Laia Cabrera & Co.
Directed by Laia Cabrera
Assistant Director & Animator Isabelle Duverger

Haute joaillerie designer Alexandra Mor is an embodiment of the modern women. The superior craftsmanship of her limited-edition and one-of-a-kind collections showcase an attention to detail and design sensibility typically found amongst Place Vendôme jewelers.

Alexandra, born into a family of french couturiers, grew up in Israel’s multicultural mélange, and was exposed to the concept of handcrafted design at a young age by her French couturier mother. Always drawn toward the creative realm, Alexandra initially pursued a career as a filmmaker. In 2004, she found her passion while taking jewelry bench classes in New York City’s Jewelry District and after developing her own unique brand voice and designs aesthetics, have launched her first collection at Phillips de Pury in 2010.

A decade later, Alexandra Mor has opened her first dedicated salon at Dorfman Jewelers in Boston and will soon offer her work at New York’s iconic retailer, Bergdorf Goodman.

Including ALEXANDRA MOR Spring/ Summer 'COLOR STORIES' Collection preview '2015